Sports Betting API Services Provider

AllWhiteLabel247 offers a powerful Sports Betting API platform designed for websites and online gaming businesses.

Our solution delivers seamless Betfair APIs and real-time sports betting API services across India, Bangladesh, and other global markets. With our single API integration, operators can easily enhance their sportsbook operations, provide accurate live odds, and create a fully customized betting experience for their users.

Top 7 Sports Odds & Gaming APIs

Here at AllWhiteLabel247, we know that APIs aren’t just technical tools – they’re what make sports gaming platforms truly come alive. When we built our APIs, we thought about real people using real platforms, dealing with real challenges. We provide complete plug-and-play API integration services for Sports gaming and iGaming. We wanted to create something that works seamlessly behind the scenes while delivering experiences that keep players coming back.

Let walk through with our 7 (seven) flagship APIs and learn what they actually do for your business. Our APIs are designed for speed, stability, and scalability, trusted by top operators across India and global markets.

Cricket & Sports Match Odds API

This is where the magic happens for live sports betting. Our Cricket & Sports Match Odds API doesn’t just throw numbers at your screen – it brings the excitement of live matches directly to your users.

Picture this: a cricket match is heating up, the tension is building,

and your players want to know the exact odds at that very moment. That’s exactly what this API delivers. We’ve integrated with Betfair Exchange because we know reliability matters when money is on the line.

Your users get to see live odds updating as the action unfolds. They can back their favorites or lay against teams they think might stumble. Whether someone’s watching their first cricket match or they’ve been following the sport for decades, they’ll have everything they need to make smart betting decisions.

We’re not just about cricket either – tennis, football and all other sports are fully covered. We provide full support for line markets, under/over goals, tennis set gaming, and more. The data streams are completely transparent because trust is everything in this business. We offer Vendor-authorized integration for smooth and compliant performance. When players see fair, accurate odds, they stick around. When they stick around, your platform grows.

Smart Bookmaker Feed API

Traditional bookmaking has a special charm that online platforms sometimes lose. We built our Smart Bookmaker Feed API to bring that authentic bookmaker experience to the digital world.

This API covers all those markets that make gaming exciting,

Fancy odds, Cricket Session Market (Yes/No sessions for 1st & 2nd innings with ball-by-ball odds), Odd/Even Runs Market, Wicket/Partnership(W/P) Market, Fancy & Extra Markets. (Total 4s, 6s, Player Runs, etc.) Also offers Mini Bookmaker Panels (BM1 to BM6)

We know that players in South Asia particularly love these gaming styles, so we’ve made sure everything feels familiar and exciting.

The beauty lies in how quickly everything happens. Pre-match odds are ready when players want to plan ahead, and in-play odds update instantly as games develop. Quick settlements mean happy players, and happy players mean a growing business.

Integration is straightforward too. You won’t need months of development time to add new gaming options. We designed this API with speed in mind – both for your technical team and for your go-to-market strategy.

When players find familiar betting styles delivered with modern reliability, they know they’re in the right place.

Premium Fancy & Session API

Some platforms want to offer something extra special, and that’s where our Premium Fancy & Session API shines.

We created this for operators who understand that differentiation matters. In a crowded market, offering unique betting

experiences is how you build a loyal following. This API delivers real-time session odds and premium fancy markets that cricket fans absolutely love.

The data moves fast and stays reliable. Players making these types of bets know their stuff, so they demand accuracy and transparency. We deliver both without compromise.

What makes this API premium isn’t just the name – it’s the exclusive gaming opportunities it opens up. While your competitors stick to basic offerings, you’ll have markets that create real excitement and deeper engagement.

This is perfect for platforms that want their users to feel like they’re part of something special, not just another betting site.

Live Score & Score Insights API

Sports fans are passionate people, and passionate people want information immediately. Our Live Score & Score Insights API was built for exactly that need.

Think about a cricket fan following their team’s match

while stuck in a meeting. They want ball-by-ball updates delivered instantly. Or consider a football supporter who needs to know about substitutions, goals, and cards as they happen. This API covers all of that and more.

We don’t stop at cricket and football either. Tennis gets set-by-set scoring with live statistics. Basketball, volleyball, hockey – we’ve got comprehensive coverage across sports that matter to your audience.

But raw scores are just the beginning. Player statistics, live commentary, and detailed match summaries turn your platform into a complete sports information hub. Users come for the betting but stay for the insights.

Low latency means your users always know what’s happening before their friends do. That feeling of being ahead of the game keeps them engaged and coming back for more.

Your platform becomes more than a place to play – it becomes the place for sports fans, go to stay, connected with their passion.

It is Perfect for apps, dashboards, and score widgets

Live TV & Streaming Data API

Entertainment, engagement, interaction, content, media, audience, analytics, and personalization go hand in hand, which is why we developed our Live TV & Streaming Data API.

Imagine offering your users HD and Full HD streaming for cricket, football,

tennis, and basketball right on your platform. They don’t need to switch between apps or websites – everything happens in one place.

The streaming adapts automatically to different devices and connection speeds. Whether someone’s watching on their mobile phone during a commute or on their TV at home, the experience stays smooth and enjoyable.

We handle all the complex compliance requirements around regional streaming rights, so you can focus on your users instead of legal headaches. The streaming comes with integrated live line data and updates that are actually faster than traditional TV broadcasts.

This combination of live action and real-time data creates an experience that few competitors can match. Users stay on your platform longer, engage more deeply, and develop stronger loyalty to your brand.

For platforms serious about retention and user satisfaction, this API transforms the entire experience from transactional to truly engaging.

Sportsbook & Exchange API

When you’re ready to launch a complete sportsbook operation, our Sportsbook & Exchange API provides everything you need in one comprehensive package.

This isn’t just about offering odds – it’s about creating a professional,

reliable platform that can handle serious volume. We cover all major sports and tournaments because incomplete coverage means lost opportunities.

Real-time odds, live & pre-match markets, betting slips,

result feeds, and settlement support all work together seamlessly. The built-in risk management tools give you control over markets, limits, and exposure levels. Your business stays sustainable even as it grows.

Integration works smoothly with both websites and mobile apps because we know your users expect consistency across devices. The gaming experience feels seamless whether they’re betting from their laptop or their phone.

This API represents everything we’ve learned about building successful sportsbooks. It combines regulatory compliance, operational flexibility, and market depth in a way that serves both operators and players effectively.

For operators who want to build something professional and lasting, this API provides the foundation for long-term success.

Multi-iGaming & Sports Gaming API

Variety drives engagement, and our Multi-iGaming & Sports Gaming API delivers variety in abundance. Offer a rich portfolio of Multi-igames from all top Indian and international providers – in one single API.

We’re talking about access to over 4,500 sports gaming and iGaming

titles from respected global providers like MAC88, KingMidas, BetGames, Crash88 Gaming, JiLi Gaming, Macaw Gaming, Royal Gaming, Spribe, Ezugi, QTQ, AE Sexy, OneTouch, Evolution Gaming, Bombay Live, and more………

Your users get everything from modern slots and crash games to classic live dealer experiences.

The selection includes games that resonate with different cultural preferences – Teen Patti, Andar Bahar, poker, and Roulette, Blackjack, etc. all optimized for mobile play.

RNG certification ensures fairness, and partnerships with licensed providers like Evolution Gaming, Ezugi, Aura Casino, and Bombay Live guarantee quality.

This API solves a common problem for operators: instead of managing multiple integrations with different game providers, you get everything through one reliable feed. This saves development time, reduces technical complexity, and cuts operational costs.

Players get a trusted, entertaining, and immersive experience while you get a streamlined operation that’s easier to manage and scale.